This software definitely appeals to the average person because the layout is so simple but very VERY effective. It is a clean site with a flawless look, and someone without any technical background would definitely appreciate it.
The load time of the page is quite fast, even with the moving link buttons. I did not find any typos or broken links, just very well written information!
This Asset management tool would appeal to the average person in the way that it is very simply done, and everything is very easy to find. There is no messing around here, just the information that they want to convey presented in the simplest way possible. People with no technical background would definitely appreciate the simplicity and ease of navigation in this site.